Hiring professional product photography services is one of the best decisions a business can make, especially if they sell products online. Experts will take great pictures that show your products in the best possible light to prospective customers.
However, you need to hire good, reliable services to get the best results. Many experts focus on things like wedding or landscape photography but also dabble in product photography. They often don’t have the experience needed to help you stand out in a crowded market. Here’s a look at some signs that indicate you have a good product photographer:
1. Willingness to Listen
Professional photographers know a lot about their field. They understand different photography techniques, know how to create an attractive composition, and can help you sell products on different kinds of platforms. However, they aren’t as intimately familiar with your product or brand as you. It is important to hire a professional that values the client’s opinion and is willing to listen.
Most product photography services offer free first consultation. You can discuss your requirements, priorities, and preferences during this consultation. An expert with speak with you and ask questions about your products, customers, competitors, etc. Answer these questions and make sure everyone is on the same page.
2. Awareness of the Brand
Brand awareness is also an important factor to consider. Experts that don’t have experience with product photography don’t often keep branding in mind when they plan their compositions. While the product images still turn out to be visually appealing, they don't connect well with the client’s brand message. That can cause problems with marketing and a disconnect in the customer’s mind. It is also difficult to stand out in a competitive market if the product images are generic.
Professional product photography services are different because experts providing them focus on this field. They know how important branding can be and make a conscious effort to include the company’s message in every image.
3. Ability to Highlight a Product’s Best Qualities
The goal of product photography is to showcase products in the best possible light and to provide important information to customers. An experienced photographer will create an interesting composition that highlights an item’s best qualities while also showcasing its size, dimensions, colors, and textures.
A good photographer will know how to use lights, different shooting angles, and different lenses to capture faithful but visually pleasing images of a product. For example, if you’re selling a beautiful faux leather handbag, a good photographer will highlight the color of the bag, making sure it is accurately represented. They will also draw attention to the faux leather's texture, showing just how realistic it looks. They will hire a model to carry the bag, which will accurately show how big it is. That’s why you need professional product photography services. They know exactly what they’re doing.
4. Understanding of Different Photography Styles
Product photography is different from other forms of photography. It consists of three different approaches; product on white, creative in-studio, and lifestyle. Ideally, a product page should include all three styles because they serve different purposes. Product on white is a clear image of an item against a clean, white background. This allows customers to focus only on the item and look at all of the details.
Creative in-studio images have a few interesting and relevant background items. These items showcase the purpose of the product and add some dynamism to the pictures. Lifestyle photography shows products in use or their natural environment. It involves models and/ or outdoor locations. Hire product photography services that have experience with all three of these approaches.
5. Ready to Research
Experts in this field should be ready to research before they plan a photography session. They should take all the time necessary to understand the client’s vision, customers, industry, and competitors. It is difficult to come up with the right composition if the photographer doesn’t understand what the market or customer really needs.
If your studio is willing to invest some time into research and ask the right questions during consultations, they’re a good choice. If they don’t seem interested in your brand, business, products, or customers, consider hiring different product photography services.
6. Knowledge of Marketing
Professionals in this field should have some knowledge of marketing. They should know what prospective customers find appealing and how to get their attention. They should also be familiar with the business of the different platform owners use to reach their customers. The images should be suitable for social media platforms, eCommerce websites like Amazon, and other such mediums.
If your photographer has a strong understanding of marketing and is familiar with the digital landscape, they’ll produce better images. If your photographer doesn’t understand marketing or doesn’t invest any effort into research, your product images may not hit the mark or appeal to the right audience.
7. Professional Editing Skills
Editing is a big part of professional product photography services. Experts spend hours refining and polishing raw images until they are ready for public use. While sophisticated camera technology and expert skill can help produce great images, they’re not enough. Raw images often look directionless and unfinished.
Experts refine the images by removing flaws, correcting contrast and brightness, adjusting white balance, and making sure the product always remains the hero of the image. It takes several hours to make sure every image is ready for scrutiny. This is important because modern customers often shop on their mobile phones and sophisticated mobile displays make it easy to spot all flaws. If you want to draw customers on all platforms, it is a good idea to hire experts with experience in the field.
All of these qualities indicate that you have hired good product photography services. Speak with the photographer and keep the communication lines open throughout the project to get the best results. It is a good idea to do some research before hiring a professional. Experienced business owners recommend browsing through the photography’s studio’s portfolio and speaking with past clients before making a decision.
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