It is well known that
consumers respond enthusiastically to visual content. Video is one of the most
popular forms of visual content. It attracts consumers, engages them for a long
time, and can have a big impact on their purchase behavior. Despite all of
these advantages, many businesses fail to take full advantage of this medium.
In fact, research suggests that videos are some of the most underutilized
formats today. Businesses are intimidated by the costs and complexities
involved in product video production and choose
easier mediums.

However, videos don’t
have to be complicated, especially if you have a good production team on your
side. An experienced videographer will shoot stunning videos of your products
and help increase your sales volume considerably. Here’s a look at some reasons
why you should invest in product video production:
1. Provide More
Information
The purpose of product
images and videos is to provide more information to the customer. When people
shop online, they can’t see or touch the product in person. They must rely on
the information provided by the seller to make a purchase decision. If you have
accurate photographs and videos on your product page, you’ll provide more information
to the customer and make their purchase decision easier. Videos are a better
medium because they give a good idea about the product’s size and dimensions.
Customers can see the item from multiple directions, look at how it is used,
and then decide if it is a good choice for them. By making this process easier,
you improve the customer’s experience and establish a bond of trust.
2. Increased Conversions
Around 96% of consumers
agree that videos help them make purchase decisions. Around 3 in 4 people are
more likely to buy a product or book a service if they see videos first. Around
58% consider brands with product videos more trustworthy. All of these facts
show just how impactful videos can be. If you invest in high-quality product video production, you’ll
likely enjoy a great ROI.While you can get good results from DIY product
videos, professional media is often more polished and better suited for modern
audiences. They look better on all kinds of screens and will convey the right
message.
3. Impact on Brand
High-quality videos have
a big impact on a company’s brand image. People immediately recognize just how
much the business has invested in their product, which elevates the company’s
standing in their eyes. Brands with good-quality product videos are often
considered superior to brands without them. That alone is worth any investment
you make because it can help you earn customer loyalty. Loyal customers will
form a consistent base and help keep your business afloat even when the market
is down.
4. Sharing and Social
Media
People are more likely to
share product videos on social mediathan in any other format. People often do
this because they instinctively understand short videos offer more information
than text and graphics combined. Even email marketing is more effective if you
add a video to your newsletter as it can boost click-through rates of these
emails by over 200%. If you want to establish a strong presence online,
especially on social media, it is a good idea to invest in high-quality product video production.
5. Impact on SEO
Product videos can
improve your presence on search engines as well. Videos often show up at the
top of the SERP and people do look at the video search page if they want more
information on a particular product. Videos also generate a lot of backlinks,
especially if they’re well-made. Blogs reviewing products will often add links
to your demos in their articles, which also has a big impact on SEO. The format
will help you gain an audience on YouTube as well, which is the second largest
search engine and the largest video platform today.
6. Videos are Easy to
Digest
Text descriptions
mentioning product dimensions in inches, centimeters, feet, etc, are rarely
helpful. Most people can’t immediately guess what the product looks like after
reading these details. Videos show things instead of telling them, which
is easier to digest for most individuals. A combination of video and text descriptions
ensures the product page is accessible to everyone and can help customers make
informed decisions.
7. Can Earn Customer’s
Trust
Many consumers are still
uncertain about buying products online because they can’t experience them in
person. Video is the closest they can get to handling a product before
purchase, which is why adding a demo is so impactful. A good-quality product video production will
recognize this fact and help eliminate that uncertainty. For example, a good
video will show the item from different angles, add background elements to
highlight its size and dimensions, and even include a model using it. Sometimes
videos also include details on how to assemble or use the product, which can
increase customer confidence as well.
8. Fewer Returns
Customers are less
likely to return a product if they’ve watched videos of it. According to
research, videos don’t just increase conversions, they also reduce returns by
around 25%. That is a significant boost in profit and can help you recover all
of your investment quickly. Even large eCommerce platforms encourage sellers to
add videos to their product pages because they can reduce returns
significantly.
9. Suitable for Younger
Customers
Millennials and Gen Z
customers are drawn to video and are more likely to purchase a product if they
see a video of it. If you want to appeal to a younger audience, it is vital to
include product video production
in your budget. They’re less likely to read a full
text description of a product and will seek out reviews or demos on YouTube
before making a purchase decision.
If you have more
questions about product video
production, reach out to a local studio and book a consultation. Most
establishments will offer a free quote and first consultation so you can
understand the process and costs involved.
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