How to Optimize Your Site for the Top Search Engines

 


If you’ve been paying attention over the past few months (or even years) you’d probably agree that Google is becoming increasingly more important in your SEO strategy. Search engines optimization like Google rank websites they consider to have high-quality content and relevant, original SEO. Google’s algorithm update in March 2015 that penalized sites for linking to them instead of other sites was only the tip of the iceberg when it comes to changing Google’s guidelines on what types of links are acceptable in search engine results. Today, many smaller website owners are finding it nearly impossible to maintain a healthy organic ranking on Google. In order to keep up with Google and stay visible among their search engine algorithms, you need to optimize your site for success. What this means from a practical standpoint is that you need to look out for two main factors when creating an SEO strategy: If your target audience already has a strong interest in what type of websites are online, then focus on creating quality articles and other content that people want to read. On the other hand, if you want your site to be as popular as possible so that it will appear high up in search results, then you need to create a unique combination of unique keyword phrases, images and HTML code that will not appear anywhere else.


Create Quality Content


As Google’s algorithm changes and updates, you will inevitably run into situations where you’re not creating quality content. This is usually the result of various issues, like being busy with other projects, having a low understanding of the topic or simply not knowing how to start. The most frequent mistake content writers make is to write too much. This is usually due to the fact that they don’t know how to finish a post or are trying to rush articles without properly truncating them for SEO. This can lead to lots of content, but very little SEO value. The solution to creating high-quality content is to become an expert in one topic before moving on to another. In order to get good at SEO you will need to put in the time, learn how to write SEO-friendly HTML and make sure all of your links work in Google’s algorithm. Once you’ve got the hang of it, you will be able to crank out high-quality content with ease.


Use Proper Keywords


Keyword research is the process of looking into the topics people are interested in and coming up with a list of keywords and phrases that will best help you rank for those topics. You can get keyword research done online by using tools like Keyword Research or Keyword Sniffer. While keyword research is useful, you should also keep in mind that keywords don’t bring things to the page; they bring the content. So, if someone wants to find your site for a specific type of content, then that is what they are going to see. For example, an article about student debt might include the keyword debt but not mention that the average student carries debt. On the other hand, an article about paying off student debt might include debt and mention that the average payoff is around $30,000. You want people to click through to your site, not just read your content. So, make sure you include the keywords that will get them moving, not just hanging around.


Make Sure Your Site isn’tindexed Too Much


Keyword research aside, you will also want to take special care with your SEO if you don’t want your site to appear in the first page of Google. To avoid this happening, make sure you are not showing up in the first page of Google more than you need to. This means that you are not showing up on the first page of Google for search terms that you don’t yet rank for. Ideally, you’d be able to show up in the first page of Google for related search terms that are still working their way through the algorithms.


Optimize for Different Audiences


Beyond just optimizing your site for first page placements, you will want to tailor your SEO strategy to the different audiences that are likely to be visiting your site. For example, if you have a tourism blog, then you will want to focus on the most searched tourist-related topics. But if you are a real estate agent, then you may want to create content that is helpful to the bulk of your audience. And of course, if you’re writing for an audience that is likely to be looking for real estate opportunities, then you will want to create content about that, too.


At the End of the Day, all SEO is about People and Targeting


The beauty of SEO is that it doesn’t take a lot of time and effort. You can set up a blog and have it ranking well in no time. And you can do it without much of an understanding of how the process works. When people search for information on the internet, they are looking for a lot of different things. The algorithm behind search engine results pages (SERPs) are designed to help users find what they’re looking for. So, all you have to do is give it the information it wants and it will show you the results. If people are looking for your type of content, then you will appear in search results pages. This is what SEO is all about.

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