Are you still one of the many business owners wondering why you need SEO? People keep talking about it, often preaching to you about why you should get it and filling your brain full of information that you don’t fully understand or know what to do with. Sound like you? We’re here to help you understand exactly why your business needs SEO…but be warned; you might be a little shocked! SEO is no longer an option, it’s a necessity. Here’s why:
Many people already know by now; having a website/web presence isn’t enough. Without SEO, your site will not be performing optimally online, and probably isn’t even getting found. What’s the point of having a site, if nobody can find you or knows that you’re there? For the huge databases (otherwise known as the search engines) to function, they need to be indexed and tagged effectively so they can be searched properly. They also have to build millions of patterns of search so they can build up a helpful history of what people search for online.
Web pages need to be constructed in a specific way to make them readable. A page that is well structured will follow a number of rules for the title, description, it’s link, and its content. That way, the search engines will be able to acknowledge that the page looks good and they’ll be able to index it appropriately. This means that web designers don’t just have the task of creating a good looking, easy to navigate site for you – they need to do the more complicated SEO stuff to make sure that it performs the best it possibly can.
Did you know that 70% of web users don’t go past the first page of Google? You’re probably one of them! By achieving the best possible ranking, you stand more of a chance of being found by your target market. Making sure that you perform great onsite and offsite SEO can help you with this!
The search engines want the most popular and useful pages to be found first relating to the search term you’ve entered, but only a few pages can get the top spot which can lead to war between SEO experts. However; all experts and the techniques they use are not equal. There are both Blackhat companies and white hat companies that claim it get the results you need. You need to stick with the white hat companies and avoid dodgy Blackhat companies who promise you the world when it comes to SEO, or you could suffer the consequences in the long run. Blackhat techniques often end up getting found out, and your site will be penalized. In fact, it could end with your website being utterly destroyed! Blackhat companies will probably make their service sound more appealing than white hat, but you’ll regret it in the long run.
Now do you see why you need SEO? Make your site the best possible version of itself with white hat techniques and you’ll reap the benefits!