Have you heard of sticker marketing but are unsure how to make it work for your business? Or are you constantly on the lookout for new marketing strategies to hit your growth targets?
No matter where you are in your business journey, we are here to introduce you to one of the most powerful, yet often overlooked marketing tools: custom stickers and labels.
And by that, we do not mean the stickers you can send using WhatsApp. No, we are talking about real-life stickers! But before we jump into the many ways investing in stickers can enrich your business, we have to bring it back to basics and find out what stickers and labels actually are.
Stickers and labels are adhesive backed pieces of paper or vinyl that can be printed on. There is no inherent difference between the two. However, stickers are usually individually cut whereas labels arrive on sheets. This makes custom labels 65% quicker to peel and apply - a true time saver!
Now, let’s find out how you can use custom printed stickers and labels for your marketing efforts.
1. Brand your products with logo stickers
Stickers are a great way for small businesses to brand their products at a low price. You can bulk buy your packaging material and then simply apply your logo yourself.
You can let your creativity run free and choose between numerous effect materials. We recommend keeping the shape and design of your logo simple: round or square shapes are ideal and a bold, minimalist logo will stick in your customers mind.
With logo stickers, you can create a coherent brand experience, no matter if you are an e-commerce business or a stationery store.
2. Match your packaging with eco-friendly stickers
Stickers are usually associated with plastic. While this is the traditional material stickers are made out of, some printing companies offer a range of eco-friendly stickers that will not harm the environment.
This allows you to create a marketing strategy that matches not only your packaging, but your brand ethics. Are you using compostable cardboard? Then make sure your stickers can be recycled the same way.
The below sticker is a great example of an eco-friendly sticker. It is printed on a super transparent material, you almost won’t believe it is made out of sustainably sourced wood pulp!
3. Biodegradable paper labels give your range the edge
Limited edition labels are a long-established marketing strategy. They create the illusion of scarcity around your product which makes your product appear exclusive.
This limits the time customers have to make a purchase decision and is likely to result in an increased revenue. They will feel the subconscious need to buy your product before it is out of stock, especially in comparison to your competitor’s products which will continue to be available for weeks.
If you would like to give this strategy a try, we recommend that you invest in paper labels. They are thicker than most vinyl stickers, giving your brand a premium feel, yet can easily be removed without damaging your product’s packaging.
4. Make it premium with a glitter label
Many label printers offer great effect materials to be printed on. These will make your design stand out and can help you highlight the premium quality of your product. White ink can be used to control the special effect and achieve vibrant, opaque colors. This way, you can choose which parts of your design you would like to sparkle.
You can even choose effects to match the core feature of your product. A holographic material works amazingly well with the light reflected by candles. The below image shows how even a jar of tea can benefit from glitter effect labels as they suddenly look more high-quality and fun.
5. Vinyl stickers are the perfect giveaway
Since stickers are so low-cost, it is worth including them with every order or purchase. Given in the right moment, stickers are not perceived as advertising, but seen as a gift. This plays with social psychology’s rule of reciprocity: the receiver feels the need to return the favor, which can take the form of a recommendation, a purchase or even a post on social media - all for the price of a few stickers.
Vinyl stickers are super versatile and come in many shapes and colors. They will stick to most surfaces and can be removed without leaving residue. We recommend using them for your giveaways as your customers can use them in many different ways without impairing the integrity of the sticker. It is worth reaching out to your sticker printing company of trust to find the perfect effect to go with your brand.
We hope these five tips showed you how versatile custom stickers and labels are and inspired you to make them work for your business needs. Let your creativity run free! Do you have any questions or are already hitting your targets through sticker marketing? Then leave a comment below, we would love to hear from you.
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