The KSE-100 Rally of 2024 and 2025 Revived Pakistani Appetite for Leverage Trading Through Margin Financing

 


In mid-2024, the State Bank of Pakistan (SBP) began cutting interest rates after holding them at a record 22%. Bank deposits and treasury bills were no longer paying as much, so shares on the Pakistan Stock Exchange (PSX) became more appealing to investors. The KSE-100 climbed about 84% that year and continued rising in 2025. By then, the index had reached levels that would have seemed unlikely just a year before.

As stock prices went up, more attention turned to buying shares on credit. Investors who qualified could borrow through the Margin Trading System run by the National Clearing Company of Pakistan Limited (NCCPL), or use financing arranged by their brokers. For some retail investors, leverage trading had previously seemed like something used mainly by larger or more active clients of brokerage firms. During the rally, it became a topic of discussion in WhatsApp investment groups and financial YouTube channels, where people talked about borrowing money to catch up with the rising index.

The reduced rates changed the cost of borrowing. Margin financing had been expensive during the period when the policy rate stood at 22%, and financing costs began to ease as interest rates came down. Banking, fertilizer, cement, and energy shares were among the sectors attracting attention during the rally, although returns varied considerably between individual companies. Investors who had watched prices rise throughout 2024 could see why borrowed money appeared tempting in 2025. The difficulty was that a lower financing cost did not make a falling share price any less damaging.

The widening investor base was another part of the picture. New accounts continued to be opened through the Central Depository Company, while brokerage firms offered digital services that made entering the market easier. Some investors could complete much of the account-opening process without visiting a broker's office. Getting a trading account was one thing. Borrowing money to buy shares was harder, since investors still had to qualify and provide the required collateral. For people who had entered the market during a long rally, the possibility of a sharp decline could be easy to underestimate.

The trouble with borrowed money became clear whenever share prices fell sharply. During the rally, news about regional tensions or the federal budget sometimes sent stocks lower, leaving investors with margin accounts under pressure. A fall in the value of their shares could mean having to put more cash into the account or provide additional collateral. Those who could not come up with the money risked having their shares sold by the broker, even when prices were already down. When brokers sold shares from accounts that could no longer meet margin requirements, it sometimes added to the selling already taking place. Brokers were doing more business as trading picked up, though they still faced the risk of customers being unable to pay back borrowed money. The Margin Trading System has its own restrictions. Not every stock can be bought on margin, and the amount investors can borrow depends partly on the shares they use as collateral.

Pakistan's stock market has been through this before. The KSE-100 fell sharply after reaching its peak in 2017, something longtime investors still remember. Many of those who bought their first shares during the 2024 and 2025 rally had only seen the market going up. They had yet to see what happens when prices keep falling for months. The current interest in leverage trading has developed during a period when borrowing costs were falling and share prices were rising. A market can continue climbing while credit remains affordable, but a decline in prices can quickly become costly for investors who have borrowed to buy shares. If financing costs rise again, keeping those positions open may become harder still.

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