During a
coronavirus pandemic, people are online more than ever. With restrictions in
place and work from home becoming ‘the new normal’, it's only logical that
consumers would turn to Internet-based entertainment or shopping for relief
during these challenging times--and they're not alone!
If you want to
read more about the Coronavirus Pandemic, access the website https://insulinfree.org/. The amount of time that
people can gather in a room has reduced after the covid 19 outbreak. Thus, the
demand for live streaming video has increased considerably.
In a recent
study, 80% of consumers report an increase in consumption as they turn their
attention from traditional media to digital content. Watch times for video have
reached 100 minutes per day on average and are expected continue growing at
this rate due to increased demand by viewers who want access
anywhere-and-anytime 24/7.
Video
marketing on social media - 48% of social media
users said they would share videos with their friends if the video was helpful
and engaging. This means that there is an opportunity to reach a global
audience for your content! With the power of video production process, brands have an
opportunity to engage their audience and make more impactful content. A good
way for them do this is by creating videos that offer enough value so people
will want watch it from beginning until end - which also means its important
not only about what's said but how well everything sounds as well!
Increase in
sales and ROI - It stands to reason that if you are
not converting your website visitors into customers, then the destruction of
your business is imminent. A study by Econsultancy reveals that after viewing
product videos prospective buyers are up 84% likely to make a purchase and
another 64% say they buy an item online when watching these types of absolutely
compelling content for their clients or potential ones! It's clear conversion
rates through video marketing can have major implications on how well we do as
marketers.
Videos
perform well on mobile devices - Technology is changing
the way we consume media. A lot more people are watching videos on their
smartphones than ever before, and with Generation Z coming into adulthood
during this time period where technology plays such an integral role in our
lives it only makes sense that they would be hooked!
The average
person watches 3 hours 27 minutes worth of YouTube content per month which
means there's never been a better chance for brands to reach out if they want
some exposure alongside audiences who have grown up surrounded by screens all
day long.
Videos build
emotional connection - When customers are more
connected to your brand, 94% of them will recommend it. This shows how
important video content creation is for connecting with audiences and telling
the story about what you have in store at all times! A video is more engaging
than the typical white background and text-heavy post. The psychology behind
them makes it difficult to turn off, especially when compared with other forms
of media on social media sites like Facebook or Instagram that can be clicked
away from in an instant because they're not videos!
Video posts have a much stronger emotional response online as well - people are
less likely to stop scrolling if there's something compelling going down at 60
frames per second.
More website
traffic is generated - With more businesses turning to the digital
world, competition will get fiercer by day. How do you stand out from your
competitors? Videos can help drive organic traffic if they have something
valuable for their audience.
Increase in
Brand Visibility - Video content is a great way to increase your online
presence and create lasting impressions that will lead potential customers
towards you. A study found that videos produce an average of 88% more time
spent by users when they are on websites with video material present, than
sites without any type or style of media files at all!
According to a
recent survey, consumers are preferring videos over text messages and emails in
order for them not miss out on any important information about products. With
video content being so visual with sounds all mixed together it makes more
sense than one simple written message because our minds need both sight as well
sound stimulation when we're trying figure something new out or remember what
has happened earlier that day - especially if you want someone's attention!
Consumers want to know more about a product before they buy it. That's why videos are so powerful and informative for marketers, as these short clips provide an excellent combination of visual stimulus with audio cues that help our minds focus on what you're trying say!
With an
increasing number of companies choosing a presence in this new era with our
ever-evolving technologies and platform developments; many are struggling just
trying not lose sight of what makes them unique - namely storytelling through
visuals or audio clips on platforms such as Instagram Stories where people
interact directly one another about products without even being aware it's part
social media marketing strategy! For more than a decade, Google has been
actively promoting videos on their platform. This is why if you have content
that features video from your website it can increase up to 157% in terms of
the number of SERPs one receives when they appear for certain keywords or
phrases related specifically with this form of media.
The pandemic has
left its mark on the world, but it's not all bad news. With video advertising
now available for marketers to use as a form of outreach in these difficult
times, you'll be able put your brand into customers' worldviews and make them
feel like they have no choice but buy from you! To get a good video marketing
strategy hire a video production company.
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